Scaling Business Development and Monetizing AI/ML Network Automation Platform
The client, a cloud-based AI/ML platform and SaaS solutions developer, had invested heavily in developing a cutting-edge platform for automating 5G, Wi-Fi, and fiber broadband network site surveys, design, provisioning, and deployment. However, they struggled with scaling their business due to the absence of a structured business development process, a sales pipeline, and compelling pitch decks for engaging potential customers and ecosystem partners. Additionally, they lacked a clear product strategy that addressed market and customer requirements, particularly for Internet Service Providers, Mobile Network Operators, MVNOs, and Wireless ISPs. The client needed assistance with pricing models, financial projections to assess product profitability, and economic value. They also required expertise in creating and negotiating SaaS commercial agreements to accelerate market traction and revenue growth.
Viventum was brought in to lead a comprehensive business and market analysis, as well as develop a product and go-to-market strategy for the client’s AI/ML platform. This included evaluating the market landscape for 5G, Wi-Fi, and fiber broadband automation, with a focus on ISPs, Mobile Network Operators, MVNOs, and Wireless ISPs. Viventum also assessed customer needs, refined the product roadmap, and outlined pricing models to maximize profitability.
Viventum developed a strategic blueprint to drive customer engagement, creating compelling pitch decks, sales pipelines, and ecosystem partner strategies. The product strategy was shaped around the client’s Spatial-AI/ML applications, 5G private networks, and APIs, ensuring alignment with market demands. In addition, Viventum delivered financial models to evaluate product profitability and economic value, while also assisting the client with crafting and negotiating SaaS commercial agreements to facilitate customer onboarding.
With Viventum’s guidance, the client successfully positioned its platform to meet the needs of ISPs and mobile operators. The go-to-market strategy not only secured new partnerships but also streamlined the client’s approach to business development, accelerating revenue growth. Clear pricing strategies and financial models gave the client insights into product profitability, while the newly structured SaaS agreements enabled quicker market adoption and scalable customer engagement.